WHAT I DO

  • Manage clients' creative and brand development projects for Fortune 100 and privately-held companies to nonprofits and new products or businesses firmly grounded in strategic goals and values.
  • Facilitate and win new business endeavors for creative agencies.
  • Write proposals, SOWs and Creative Briefs.
  • Manage budgets and timelines.
  • Build a brand presence and communication strategies that integrate across paid, owned and earned media.
  • Sell great creative and media-agnostic ideas.
  • Present ideas and content I'm passionate about.
  • Run a nonprofit called EPIC Minnesota.
  • Teach yoga.
  • Help raise my husband's two young boys.
  • Connect smart and talented people to other smart and talented people.
  • Ask lots of questions.
  • Live by high standards.

WHAT I BELIEVE IN LIFE

  • Entrepreneurial-minded people can change the world.
  • Failure is the only path to success. If you don't fail, you've never tried anything new.
  • Meaning defines value, not money.
  • Status quo is not an option.
  • New experiences lead to new ideas and unexpected connections.
  • The head, the heart and the gut are all connected: Your heart guides your path, your head tells you how to get there, and your gut makes it possible.
  • Balance is key to just about everything.
  • Fear shouldn’t get in the way…of anything.

WHAT I BELIEVE IN BUSINESS

  • The best brands have have clearly-defined values, and their audiences know it. 
  • Design is inherently strategic, creative problem-solving, but I've always loved Paul Rand's definition too: "the synthesis of form and content."
  • Digital and mobile are table stakes. Today, all ideas need to work in this space.
  • Great creative is inspired by a great Creative Brief or "an open statement of ambition for a brand" –John Bioler, 72 and Sunny
  • Focusing on human-centered design and emotional experiences leads to the greatest and most action-oriented value for our clients. 
  • When you choose a company to work with, you're really choosing the people – so get to know them.
  • Business and personal life are intertwined: continue to build your own personal brand through everything you do – you ARE the work you do, it is all a part of your story,  but your own brand story reaches far beyond the work you are paid for.